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NorCal Barber Expo is the premier California expo for the barbering community. NorCal Barber Expo will take place August 6. 2023 at the Alameda County Fairgrounds in Pleasanton. Ca. NorCal will be the largest Barber Expo in California at more than 20,000 sq ft. exclusively for the Barbering community and lifestyle. NorCal is brought to you by two of the largest Barber Industry event planners in the SF Bay Area Bay Area Barber & Beauty Expo and Urban Barber College.

Jerry Herrera & Urban Barber College have hosted over 15+ Barber Expos and Battles since 2012 all over California and 2023 have finally decided to team up to bring you Cali's Biggest Barber Show. Jerry & Urban have teamed up and recruited JAY “MAJORS” RAPOSO as a Consultant and a Judge for the 2023 NorCal Barber Expo to bring you the biggest & best of the Barbering Industry to California.

Together thousands of high profile and amateur barbers cosmetologists and brands from around the country will come to Northern California for the experience.


Over 20,000 sq ft of space will be one of the Largest Expos in California that focuses on the Growing Barber Industry. 

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As a year-round event center, Alameda County
Fairgrounds also hosts more than 300 commercial
& private events each year and can hold your shipments for up to 1 week prior to the show.




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